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The Fit between product market strategy and business model: implications for firm performance
We examine the fit between a firm's product market strategy and its business model. We develop a formal model in order to analyze the contingent effects of product market strategy and business model choices on firm performance. We investigate a unique, manually collected dataset, and find that novelty-centered business models - coupled with product market strategies that emphasize differentiation, cost leadership, or early market entry - can enhance firm performance. Our data suggest that business model and product market strategy are complements, not substitutes..Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : John Wiley & Sons |
|---|---|
| Edisi | - |
| Subjek | Performance evaluation Business models Market strategy studies |
| ISBN/ISSN | 1432095 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |