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The Readability of marketing journals: are award-winning articles better written?

Sawyer, Alan G. - ; Laran, Juliano - ; Xu, Jun - ;

This is a study of the readability of articles in four marketing journals: Journal of Marketing, Journal of Marketing Research, Journal of International Marketing, and Journal of Public Policy & Marketing. For each journal, the authors compare articles that have won an award with articles that have not. The authors find that award-winning articles are more readable, as measured by indexes focusing on sentence and word length, than nonwinning articles. The authors also identify and analyze other characteristics of more readable journal articles and discuss the importance of good writing..Printed Journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekMarketing
Comparative analysis
Readability
Journals
studies
ISBN/ISSN222429
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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