Reverse engineering Google's innovation machine

Deskripsi

In the pantheon of internet-based companies, Google stands out as both particularly successful and particularly innovative. Indeed, Google has been the creator or a leading exponent of new approaches to business and management innovation. Much of what the company does is rooted in its legendary IT infrastructure, but technology and strategy at Google are inseparable and mutually permeable - making it hard to say whether technology is the DNA of its strategy or the other way around. Whichever it is, Google seems to embody the decades-old, rarely fulfilled vision of IT pundits that technology should do more than just support the business; it should engender strategic opportunity and be architected with that purpose in mind. Based on our years of observing how Google does what it does so well, we have identified a number of key innovation practices that others can profitably adopt. The innovation practices include: 1. Practice strategic patience. 2. Exploit an infrastructure built to build. 3. Rule your own ecosystem. 4. Exercise architectural control. 5. Build innovation into organizational design. 6. Support inspiration with data. 7. Create a culture built to build..Printed Journal