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The Four things a service business must get right

Frei, Frances X. - ;

As the world's major economies have matured, they have become dominated by service-focused businesses. But many of the management tools and techniques that service managers use were designed to tackle the challenges of product companies. Are these sufficient, or do we need new ones? Any of these four elements - the offering or its funding mechanism, the employee management system or the customer management system - can be the undoing of a service business. This article outlines an approach for crafting a profitable service business based on these four critical elements (collectively called the service model). Developed as a core teaching module at Harvard Business School, this approach recognizes the differences between service businesses and product businesses..Printed Journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: Harvard Business School
Edisi-
SubjekStrategic planning
Service industries
Customer services
Performance Management
Business models
Funding
ISBN/ISSN178012
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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