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Can you say what your strategy is?

Rukstad, Michael G. - ; Collis, David J. - ;

Can you summarize your company's strategy in 35 words or less? If so, would your colleagues put it the same way? It is our experience that very few executives can honestly answer these simple questions in the affirmative. And the companies that those executives work for are often the most successful in their industry. Conversely, companies that don't have a simple and clear statement of strategy are likely to fall into the sorry category of those that have failed to execute their strategy or, worse, those that never even had one. Leaders of firms are mystified when what they thought was a beautifully crafted strategy is never implemented. They fail to appreciate the necessity of having a simple, clear, succinct strategy statement that everyone can internalize and use as a guiding light for making difficult choices. What goes into a good statement of strategy? There are three critical components of a good strategy statement - objective, scope, and advantage..Printed Journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: Harvard Business School
Edisi-
SubjekStrategic planning
Managerial Skills
Mission statements
ISBN/ISSN178012
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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