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Strategy as a wicked problem

Camillus, John C. - ;

Companies can't develop models of the increasingly complex environment in which they operate. As a result, contemporary strategic-planning processes don't help enterprises cope with the big problems they face. Several CEOs admit that they are confronted with issues that cannot be resolved merely by gathering additional data, defining issues more clearly or breaking them down into small problems. Their planning techniques don't generate fresh ideas, and implementing the solutions those processes come up with is fraught with political peril. That's because, I believe, many strategy issues aren't just tough or persistent - they're wicked. Wickedness isn't a degree of difficultly. Wicked issues are different because traditional processes can't resolve them. A wicked problem has innumerable causes, is tough to describe, and doesn't have a right answer. Environmental degradation, terrorism, and poverty - these are classic examples of wicked problems. I'll explore in the following pages how companies can tame - since they can't solve - such problems. I'll conclude by describing a planning process that helps PPG Industries tackle wicked issues..Printed Journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: Harvard Business School
Edisi-
SubjekStrategic planning
Problem solving
Models
Managerial Skills
Manufacturers
Protective coatings
ISBN/ISSN178012
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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