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The Customer-centered innovation map

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We all know that people hire products and services to get a job done. While all this seems obvious, very few companies use the perspective of getting the job done to discover opportunities for innovation. We have developed an efficient yet simple system companies can use to find new ways to innovate. Our method, which we call job mapping, breaks down the task the customer wants done into a series of discrete process steps. By deconstructing a job from beginning to end, a company gains a complete view of all the points at which a customer might desire more help from a product or service - namely, at each step in the job. With a job map in hand, a company can analyze the biggest drawbacks of the products and services customers currently use. Job mapping also gives companies a comprehensive framework with which to identify the metrics customers themselves use to measure success in executing a task. Job mapping differs substantively from process mapping in that the goal is to identify what customers are trying to get done at every step, not what they are doing currently. By mapping out every step of the job and locating opportunities for innovative solutions, companies can discover new ways to differentiate their offerings..Printed Journal

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Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Penerbit	Harvard Business School.,
Edisi	-
Subjek	Production planning Innovations Models Job Analysis Mapping Work methods improvement
ISBN/ISSN	178012
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data