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Within-industry diversification and firm performance in the presence of network externalities: evidence from the software industry
In the presence of network externalities, complementary related diversification strategies in production and consumption can be critical for achieving positive returns to within-industry diversification. This study developed this idea and tested it in a longitudinal study of 884 firms in the software industry. Results indicate that related diversification across operating system platforms and related diversification across software product-markets complement each other and mutually affect each other's marginal returns. Implementing the two strategies in combination improves sales growth and market share. Implementing only market-related diversification reduces sales growth. Implementing only platform-related diversification reduces both sales growth and market share..Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | The Academy of Management., |
|---|---|
| Edisi | - |
| Subjek | Strategic management Diversification Operating systems External analysis studies Software industry |
| ISBN/ISSN | 14273 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |