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Business basics at the base of the pyramid

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It's not every day that a fellow who runs a $250 million financial services firm has a fatwa, or Islamic religious ruling, issued against him. But that's what happened four years ago when (then $7.3 million) SKS Microfinance, started doing business in Nizamabad, India. Armed with broken bottles and machetes, a gang of local thugs intimidated, attacked, and stole cash from some of SKS' loan officers. The fatwa, handed down by local clerics, said it was a sin to borrow from SKS. As a result, SKS walked away from its $285,000 portfolio in Nizamabad. Many companies say they protect the interests of their customers. Very few actually sit in the dirt with them, using stones, flowers, sticks, and chalk powder to figure out if they'll be able to repay a $20 loan at $1 a month. With this approach, SKS Microfinance has created its own loyal "gang" of over 2 million customers. SKS is like any other healthy high-growth business, except that its customers have almost no money. SKS's deliberate strategy has been to bypass the usual conventions of poverty-eradication programs. By reenvisioning microfinance, SKS has achieved excellent customer and business relationships throughout India. SKS's business strategy is based on three entrepreneurial principles borrowed from fast-scaling consumer businesses like Starbucks and McDonald's. These principles can help guide any multinational or NGO that wants to sell - profitably - to the hundreds of millions of people at the base of the economic pyramid..Printed journal

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Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Penerbit	Harvard Business School.,
Edisi	-
Subjek	Poverty Developing countries Entrepreneurs Market strategy LDCs Corporate profiles Lending institutions
ISBN/ISSN	178012
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data