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Patent Sharks
Companies that focus heavily on research and development generally have more value tied up in intangible assets - patents and other intellectual property - than they do in material assets. Different sectors take very different approaches to managing those resources. Pharmaceutical companies, for example, play hardball - they'll do anything to protect a key patent. Recently, though, technology companies have been attacked by patent sharks, firms with hidden intellectual property that surface, threatening to sue, when their rights are inadvertently infringed. Most of the time, the assault comes out of the blue from an unknown source, and enterprises usually aren't able to identify their opponent until it is too late for them to react. What's more, their traditional line of defense, designed for taking on visible competitors, is completely unsuited for this type of guerrilla warfare. To avoid shark attacks, companies will have to go beyond relying on legal remedies. They'll also need to move away from amassing huge patent portfolios for cross-licensing with competitors; develop smarter, simpler standards and design more-modular components; cooperate earlier with competitors; make sure that functional groups within and among firms share information about shark attacks; and abandon the practice of filing for patents on ever smaller, less significant inventions. In other words, they're going to have to turn their R&D processes inside out..Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Harvard Business School |
|---|---|
| Edisi | - |
| Subjek | Intellectual property Patents Research & development R&D Guidelines |
| ISBN/ISSN | 178012 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |