Gaya APA

Pauwels, Koen, Slotegraaf, Rebecca J.. (). The Impact of brand equity and innovation on the long-term effectiveness of promotions . : American Marketing Association.

Gaya Chicago

Pauwels, Koen, Slotegraaf, Rebecca J.. The Impact of brand equity and innovation on the long-term effectiveness of promotions. : American Marketing Association, . Text.

Gaya MLA

Pauwels, Koen, Slotegraaf, Rebecca J.. The Impact of brand equity and innovation on the long-term effectiveness of promotions. : American Marketing Association, . Text.

Gaya Turabian

Pauwels, Koen, Slotegraaf, Rebecca J.. The Impact of brand equity and innovation on the long-term effectiveness of promotions. : American Marketing Association, . Print.