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The Sure thing that flopped

Zaltman, Gerald - ; Zaltman, Lindsay - ;

Tibal Fisher had founded an eponymous, highly successful home-furnishings chain as a young man in his late twenties, catering to the hearts, minds, and wallets of the generation famous for breaking social rules. Having started out supplying these customers with lava lamps and trendy, colorful, inexpensive apartment furniture, Fisher had always managed to stay one step ahead of them too. They had cheered the firm's ahead-of-the-curve emphasis on ecoproducts and sustainable forestry as they grew older. His gently militant worldview was behind the creation of TF's NextStage - sort of a Sharper Image for aging baby boomers..Printed journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: Harvard Business School
Edisi-
SubjekMarket research
Problems
Chain stores
ISBN/ISSN178012
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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