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The Sure thing that flopped
Tibal Fisher had founded an eponymous, highly successful home-furnishings chain as a young man in his late twenties, catering to the hearts, minds, and wallets of the generation famous for breaking social rules. Having started out supplying these customers with lava lamps and trendy, colorful, inexpensive apartment furniture, Fisher had always managed to stay one step ahead of them too. They had cheered the firm's ahead-of-the-curve emphasis on ecoproducts and sustainable forestry as they grew older. His gently militant worldview was behind the creation of TF's NextStage - sort of a Sharper Image for aging baby boomers..Printed journal
Call Number | Location | Available |
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PSB lt.dasar - Pascasarjana | 1 |
Penerbit | Harvard Business School., |
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Edisi | - |
Subjek | Market research Problems Chain stores |
ISBN/ISSN | 178012 |
Klasifikasi | - |
Deskripsi Fisik | - |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |