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Brainstorming reconsidered: a goal-based view

In this paper I propose goal setting as a mechanism for linking brainstorming research to organizational creativity. Using the large body of literature on brainstorming as a prototype, I develop a goal-based view of intervention in idea generation. A goal-based view provides new insight into the conduct and evaluation of brainstorming research that improves its relevance to management, and it suggests a broader agenda for defining expectations for creative ideas and tailoring interventions to match these definitions..Printed journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit The Academy of Management.,
Edisi -
Subjek Creativity
Organization theory
Innovations
brainstorming
studies
ISBN/ISSN 3637425
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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