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Brainstorming reconsidered: a goal-based view
In this paper I propose goal setting as a mechanism for linking brainstorming research to organizational creativity. Using the large body of literature on brainstorming as a prototype, I develop a goal-based view of intervention in idea generation. A goal-based view provides new insight into the conduct and evaluation of brainstorming research that improves its relevance to management, and it suggests a broader agenda for defining expectations for creative ideas and tailoring interventions to match these definitions..Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : The Academy of Management |
|---|---|
| Edisi | - |
| Subjek | Creativity Organization theory Innovations brainstorming studies |
| ISBN/ISSN | 3637425 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |