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Can Knockoffs knock out your business?

In this fictional case study, the head of a company that makes apparel and equipment for outdoor enthusiasts must decide what to do about increased counterfeiting of the firm's products. The reader will consider questions such as how to control legal expenses associated with combating counterfeiting, how to partner with customs and border patrol officers to identify counterfeits, and how to use retailing strategies to strengthen a company's brand and thus reduce customers' desire to buy counterfeit goods..Printed journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit Harvard Business School Publishing.,
Edisi -
Subjek Brands
Case studies
Intellectual property
Counterfeiting
Piracy
Market strategy
Legal fees
ISBN/ISSN 178012
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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