Can Knockoffs knock out your business?

Deskripsi

In this fictional case study, the head of a company that makes apparel and equipment for outdoor enthusiasts must decide what to do about increased counterfeiting of the firm's products. The reader will consider questions such as how to control legal expenses associated with combating counterfeiting, how to partner with customs and border patrol officers to identify counterfeits, and how to use retailing strategies to strengthen a company's brand and thus reduce customers' desire to buy counterfeit goods..Printed journal