A Discursive perspective on legitimation strategies in multinational corporations

Deskripsi

Few studies have examined legitimization in multinational corporations from a discursive perspective. To complement the existing institutional literature, we adopt a critical discourse analysis perspective that allows us to examine the microlevel processes of discursive legitimation. We provide an example of a media text - dealing with a production unit shutdown - to demonstrate how this perspective elucidates the various textual strategies used to legitimate multinational corporations' actions and their controversial consequences..Printed Journal