The Effect of Endorser Credibility on Brand Credibility and Purchase Intention: ...
Elevita Yuliati (Pembimbing/Promotor) - , Sabturil...
Manajemen Fakultas Ekonomi dan Bisnis UI (2020)
12118
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PSB lt.2 - Karya Akhir

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The Effect of Endorser Credibility on Brand Credibility and Purchase Intention: The Case of E-Commerce Platform

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12118PSB lt.2 - Karya Akhir1
PenerbitDepok: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Indonesia
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Deskripsi FisikXIV, 126 p. ; il. ; 30 cm
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