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Nudge your customers toward better choices

Johnson, Eric J. - ; Herrmann, Andreas - ; Heitmann, Mark - ; Goldstein, Daniel G. - ;

Well-designed defaults benefit both company and consumer, simplifying decision making, enhancing customer satisfaction, reducing risk, and driving profitable purchases. Ill-conceived defaults can leave money on the table, fuel consumer backlashes, put customers at risk, and trigger lawsuits - costing companies dearly..Printed journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: Harvard Business School Publishing
Edisi-
SubjekEnterprise Risk Management
Customer Satisfaction
Product Choice
Decision Trees
ISBN/ISSN178012
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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