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Nudge your customers toward better choices

Well-designed defaults benefit both company and consumer, simplifying decision making, enhancing customer satisfaction, reducing risk, and driving profitable purchases. Ill-conceived defaults can leave money on the table, fuel consumer backlashes, put customers at risk, and trigger lawsuits - costing companies dearly..Printed journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit Harvard Business School Publishing.,
Edisi -
Subjek Enterprise Risk Management
Customer Satisfaction
Product Choice
Decision Trees
ISBN/ISSN 178012
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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