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Contextual factors surrounding reputation damage with potential implications for reputation repair

This paper explores the contextual factors surrounding reputation damage and their potential implications for reputation repair. We propose a model that examines how (1) the multidimensional property of reputation, (2) organizational age, (3) diversity of market segments served by the organization, and (4) third parties influence a firm's perceived capability to cope with a reputation damaging event and the external visibility of the event, which in turn determines the difficulty of the firm's reputation repair activities..Printed journal

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