Gen Y in the workforce
Josh Lewis, a young staffer at Rising Entertainment, is frustrated because his boss, marketing chief Sarah Bennet, won't listen to his ideas about using new media to promote films. She's trapped in the 1990s, he thinks, when people actually watched network TV! Rushing through his assignment for a team presentation, he works up a plan and pitches it to the CEO in the hallway. The CEO loves it, but Sarah is upset with Josh for going over her head - and submitting sub-par work on the presentation. How can these members of two generations work together effectively? Clashes between impatient Generation Y and pay-your-dues Generation X are inevitable but certainly manageable, says Ron Alsop, author of 'The Trophy Kids Grow Up'.Printed journal
Call Number | Location | Available |
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PSB lt.dasar - Pascasarjana | 1 |
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