The Greening of Petrobras

Deskripsi

How can Petrobras, a huge multinational whose main expertise is offshore drilling, evangelize about protecting the environment? We haven't had a major accident in eight years, and today we're acknowledged as a global leader in sustainability practices. There's a metaphor in business about turning the tanker around. We did it with an entire oil company. As CEO, I approach environmental performance issues in three broad ways: improving our own culture and operations, influencing - indeed, pressuring - the companies that do business with us, and championing renewable-energy development..Printed journal