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The Greening of Petrobras

Azevedo, Jose Sergio Gabrielli - ;

How can Petrobras, a huge multinational whose main expertise is offshore drilling, evangelize about protecting the environment? We haven't had a major accident in eight years, and today we're acknowledged as a global leader in sustainability practices. There's a metaphor in business about turning the tanker around. We did it with an entire oil company. As CEO, I approach environmental performance issues in three broad ways: improving our own culture and operations, influencing - indeed, pressuring - the companies that do business with us, and championing renewable-energy development..Printed journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: Harvard Business School Publishing
Edisi-
SubjekPetroleum industry
Green marketing
International
ISBN/ISSN178012
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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