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The Greening of Petrobras
How can Petrobras, a huge multinational whose main expertise is offshore drilling, evangelize about protecting the environment? We haven't had a major accident in eight years, and today we're acknowledged as a global leader in sustainability practices. There's a metaphor in business about turning the tanker around. We did it with an entire oil company. As CEO, I approach environmental performance issues in three broad ways: improving our own culture and operations, influencing - indeed, pressuring - the companies that do business with us, and championing renewable-energy development..Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Harvard Business School Publishing |
|---|---|
| Edisi | - |
| Subjek | Petroleum industry Green marketing International |
| ISBN/ISSN | 178012 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |