Learning from supply-side agents: the impact of technology solution providers' experiential diversity of clients' innovation adoption

Deskripsi

We examine how firms use the experiential learning of certain supply-side agents -- technology solution providers -- to overcome technological, organizational, and market-related knowledge hurdles to adopting innovations. Studying the electronic banking innovations of 4,293 credit unions that had relationships with 55 such providers during 2000-04, we found that their technical experiential diversity positively influences client innovation adoption, although benefits taper off at high levels of diversity. A provider's organizational experiential diversity, however, exhibits a U-shaped relationship with client innovation adoption. Also, the conditioning effect of a client firm's marketing intensity on the diversity-innovation link varies with the type of technology solution provider experience..Printed journal