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What's your Google strategy?

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Multisided platforms can lower your transaction costs and increase customer reach. But powerful MSPs like Microsoft, Google, and Apple have also tended to extract most of the value from their platforms, mainly because companies that played with them didn't adequately understand their motives and operating strategies. As a result, firms can easily find themselves ceding control over customers to MSPs or being unwittingly turned into commodities. Hagiu and Yoffie, both professors at Harvard Business School, explore how MSPs can use their power to hold up companies that join them. The authors offer guidelines to help managers create an effective strategy for dealing with MSPs, identifying three basic issues that managers must address: 1. whether to play with existing MSPs, build their own platform, or do both, 2. once they've concluded that at least one third-party MSP can benefit their business, deciding how many to join, and 3. figuring out how to play - that is, which features or services they should adopt and which they should reject in order to maintain their company's competitive advantage. Some companies that lack the power to influence an MSP's actions may have few options. But many firms - either on their own or in alliances - can make choices that will differentiate them from competitors and curb MSPs' power over their businesses..Printed journal

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Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Penerbit	Harvard Business School Publishing.,
Edisi	-
Subjek	Electronic commerce Customer relationship management Search engines Computer platforms
ISBN/ISSN	178012
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data