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Keys to innovation: the right measures and the right culture?

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Traditionally, innovation in firms has been assessed by input measures in the process of creating new products. What has been missing in the broad, multidisciplinary field of innovation is research examining how productive firms have been at transforming these inputs into innovation outputs: radical new products that can be commercialized and help build a firm's future. That is, until now. A new study by Gerard Tellis (University of Southern California), Jaideep Prabhu (University of Cambridge), and Rajesh Chandy (University of Minnesota and the London Business School) addresses this gap in research on innovation outputs. In their study, Tellis and his colleagues provide critical guidance for executives about how to best measure the elusive concept of radical innovation as well as how to foster innovative cultures and companies. In a nutshell, they found that national cultural characteristics (e.g., values, religion, and geography) have far less influence than previously thought on the ability of firms to produce radical innovation..Printed journal

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Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Penerbit	Academy of Management.,
Edisi	-
Subjek	Product development Corporate Culture Research Innovations Success Factors
ISBN/ISSN	15589080
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data