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Making better investments at the base of the pyramid
After several years of field research,a framework has been developed to help BoP ventures assess the impact their initiatives are having locally, in the short term and over time. It measures how a venture affects the well-being of its critical constituencies in three important dimensions: their economic situation, their capabilities, and their relationships. Whereas traditional monitoring-and-evaluation metrics generally serve to track preestablished milestones and justify past results, this framework can be used as a forward-looking tool. It helps managers identify and enhance the positive effects of a venture's products and services, understand and mitigate the negative effects, and more clearly articulate current performance and prospects for improvement. With this information in hand, they can create more successful, sustainable business models serving the base of the pyramid. Perhaps most important, the framework can amplify for a venture's management team the voices of those living in poverty..Printed journal
Call Number | Location | Available |
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PSB lt.dasar - Pascasarjana | 1 |
Penerbit | Harvard Business School Publishing., |
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Edisi | - |
Subjek | Investments Strategic planning Business models Business metrics |
ISBN/ISSN | 178012 |
Klasifikasi | - |
Deskripsi Fisik | - |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |