Gaya APA

Homburg, Christian, Wieseke, Jan, Bornemann, Torsten. (). The Worth of product placement in successful films: an event study analysis . : American Marketing Association.

Gaya Chicago

Homburg, Christian, Wieseke, Jan, Bornemann, Torsten. The Worth of product placement in successful films: an event study analysis. : American Marketing Association, . Text.

Gaya MLA

Homburg, Christian, Wieseke, Jan, Bornemann, Torsten. The Worth of product placement in successful films: an event study analysis. : American Marketing Association, . Text.

Gaya Turabian

Homburg, Christian, Wieseke, Jan, Bornemann, Torsten. The Worth of product placement in successful films: an event study analysis. : American Marketing Association, . Print.