Gaya APA

White, Katherine, Peloza, John. (). Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable support . : American Marketing Association.

Gaya Chicago

White, Katherine, Peloza, John. Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable support. : American Marketing Association, . Text.

Gaya MLA

White, Katherine, Peloza, John. Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable support. : American Marketing Association, . Text.

Gaya Turabian

White, Katherine, Peloza, John. Self-benefit versus other-benefit marketing appeals: their effectiveness in generating charitable support. : American Marketing Association, . Print.