Logo

Pusat Sumber Belajar FEB UI

  • FAQ
  • Berita
  • Rooms
  • Bantuan
  • Area Anggota
  • Pilih Bahasa :
    Bahasa Inggris Bahasa Indonesia
  • Search
  • Google
  • Advanced Search
*sometimes there will be ads at the top, just scroll down to the results of this web
No image available for this title

Text

Channel negotiations with information asymmetries: contingent influences of communication and trustworthiness reputations

Srivastava, Joydeep - ; Chakravarti, Dipankar - ;

This article reports three experiments that examine how communication types (informational, relational, and coercive messages) and mutual trustworthiness reputations influence sequential bargaining between an uncertain manufacturer and an informed distributor in a marketing channel. In Experiment 1, bargainers use informational and relational messages to establish a positive social tenor in the interaction. Compared with when bargainers communicate only through offers and counteroffers, explicit communication produces quicker and more efficient agreements. The effects are stronger when manufacturer uncertainty is relatively high. In Experiment 2, mutual reputations of high (versus low) trustworthiness also produce quicker and more efficient agreements. In both studies, the larger extracted surplus increases manufacturer profits without affecting distributor profits. However, contrary to economic intuition, the gains from communication accrue asymmetrically to the uninformed manufacturer. Experiment 3 shows the effects of communication type are contingent on the prevailing level (high or low) of trustworthiness reputations in the dyad. Compared with no communication, relational messages elicit the most positive (negative) outcomes when trustworthiness reputations are high (low). Informational messages have a smaller but positive impact on bargaining outcomes in both trustworthiness conditions and appear to build trust..Printed journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: American Marketing Association
Edisi-
SubjekComparative analysis
Distribution channels
Uncertainty
Trust
Bargaining
studies
Reputations
ISBN/ISSN222437
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

Pencarian Spesifik
Where do you want to share?