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Selling to the debt-averse consumer

Janszen, Eric - ,

Harvard Business School Publishing ()

Ketersediaan

PSB lt.dasar - Pascasarjana

1/1

Kode	No. Panggil	Lokasi	Status
p22085	-	PSB lt.dasar - Pascasarjana

Artikel Jurnal

Selling to the debt-averse consumer

Pengarang: Janszen, Eric -

Deskripsi

The successful consumer-oriented companies in coming years will be those that can figure out how to make do without the former life of the economic party: the monthly payer. To win over newly tightfisted, debt-averse consumers, companies will need to follow the the path of firms that succeeded in previous downturns by promoting value and utility over luxury and brand..Printed journal

Informasi Detail

Penerbit	Harvard Business School Publishing
Subjek	Marketing management ; Consumer spending ; Managerial Skills ;
ISBN/ISSN	178012