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Selling to the debt-averse consumer
The successful consumer-oriented companies in coming years will be those that can figure out how to make do without the former life of the economic party: the monthly payer. To win over newly tightfisted, debt-averse consumers, companies will need to follow the the path of firms that succeeded in previous downturns by promoting value and utility over luxury and brand..Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Harvard Business School Publishing |
|---|---|
| Edisi | - |
| Subjek | Marketing management Consumer spending Managerial Skills |
| ISBN/ISSN | 178012 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |