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Selling to the debt-averse consumer

The successful consumer-oriented companies in coming years will be those that can figure out how to make do without the former life of the economic party: the monthly payer. To win over newly tightfisted, debt-averse consumers, companies will need to follow the the path of firms that succeeded in previous downturns by promoting value and utility over luxury and brand..Printed journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit Harvard Business School Publishing.,
Edisi -
Subjek Marketing management
Consumer spending
Managerial Skills
ISBN/ISSN 178012
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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