The End of rational economics

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We are now paying a terrible price for our unblinking faith in the power of the invisible hand. We're painfully blinking awake to the falsity of standard economic theory - that human being are capable of always making rational decisions and that markets and institutions, in the aggregate, are healthily self-regulating. We are finally beginning to understand that irrationality is the real invisible hand that drives human decision making. In this article I will examine a small set of long-held business assumptions through a behavioral economics lens. In doing so I hope to show not only that companies can do a better job of making their products and services more effective, their customers happier, and their employees more productive but that they can also avoid catastrophic mistakes..Printed journal

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Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: Harvard Business School Publishing.,

Deskripsi Fisik

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Bahasa

ISBN/ISSN

178012

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Economic theory
Psychological aspects
Business models
Managerial Skills

Info Detail Spesifik

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Pernyataan Tanggungjawab

pa

Versi lain/terkait

Lampiran Berkas

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