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Understanding the post-recession consumer
The recession hasn't so much put an end to a party as sobered it up, propelling some consumer trends forward while slowing, halting, or even reversing others in ways that will affect their trajectory in and after the recovery. Of the dozens of trends we follow, we've identified eight that we believe will be substantially affected by this recession. The trends include. 1. A demand for simplicity. 2. A focus on the boardroom. 3. Discretionary thrift. 4. Mercurial consumption. 5. Green consumerism. 6. The decline of deference. 7. Ethical consumerism. 8. Extreme-experience seeking..Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Harvard Business School Publishing |
|---|---|
| Edisi | - |
| Subjek | Consumer behavior Recessions Consumer spending Economic impact |
| ISBN/ISSN | 178012 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |