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Affordable loss: behavioral economic aspects of the plunge decision

Affordable loss involves decision makers estimating what they might be able to put at risk and determining what they are willing to lose in order to follow a course of action. Using the entrepreneur's new venture plunge decision, this article combines insights from behavioral economics to develop a detailed analysis of the affordable loss heuristic. Specifically, we develop propositions to explain how individuals: (1) decide what they can afford to lose; and (2) what they are willing to lose in order to plunge into entrepreneurship. The article also discusses the implications of affordable loss for the economics of strategic entrepreneurship..Printed journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit Strategic Management Society.,
Edisi -
Subjek Entrepreneurship
Behavioral Economics
effectuation
Affordable loss
ISBN/ISSN 19324391
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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