Gaya APA

Franke, Nikolaus, Keinz, Peter, Steger, Christoph J.. (). Testing the value of customization: when do customers really prefer products tailored to their preferences? . : American Marketing Association.

Gaya Chicago

Franke, Nikolaus, Keinz, Peter, Steger, Christoph J.. Testing the value of customization: when do customers really prefer products tailored to their preferences?. : American Marketing Association, . Text.

Gaya MLA

Franke, Nikolaus, Keinz, Peter, Steger, Christoph J.. Testing the value of customization: when do customers really prefer products tailored to their preferences?. : American Marketing Association, . Text.

Gaya Turabian

Franke, Nikolaus, Keinz, Peter, Steger, Christoph J.. Testing the value of customization: when do customers really prefer products tailored to their preferences?. : American Marketing Association, . Print.