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Relationship marketing and small business an example from Indonesian seaweed industry
Previous studies found relationship marketing is important in buyers and sellers relationship. Relationship marketing is a strategy which frequently used by small firms or organisation to market their product. Farmers and intermediaries in seaweed industry are considered micro to small sized business entities. This study examines strategies which are used by seaweed farmers and intermediaries, particulary....Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Lembaga Manajemen Fakultas Ekonomi Universitas Indonesia |
|---|---|
| Edisi | - |
| Subjek | Relationship marketing |
| ISBN/ISSN | 3029859 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |