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How strategy shapes structure

Kim, W. Chan - ; Mauborgne, Renee - ;

When executives develop corporate strategy, they nearly always begin by analyzing the industry or environmental conditions in which they operate. The underlying logic here is that a company's strategic options are bounded by the environment. Even a cursory study of business history, however, reveals plenty of cases in which firms' strategies shaped industry structure. The blue ocean strategy framework can help companies systematically reconstruct their industries and reverse the structure-strategy sequence in their favor. Blue ocean strategy has its roots in the emerging school of economics called endogenous growth, whose central paradigm posits that the ideas and actions of individual players can shape the economic and industrial landscape. In other words, strategy can shape structure. We call this approach reconstructionist..Printed journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: Harvard Business School Publishing
Edisi-
SubjekStrategic planning
Models
ISBN/ISSN178012
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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