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Why sustainability is now the key driver of innovation
There's no alternative to sustainable development. Even so, many companies are convinced that the more environment-friendly they become, the more the effort will erode their competitiveness. Talk long enough to CEOs and their concerns will pour out: Making our operations sustainable and developing green products places us at a disadvantage vis-a-vis rivals in developing countries that don't face the same pressures. We've been studying the sustainability initiatives of 30 large corporations for some time. Our research shows that sustainability is a mother lode of organizational and technological innovations that yield both bottom-line and top-line returns. Becoming environment-friendly lowers costs because companies end up reducing the inputs they use. Enterprises that have started the journey, our study shows, go through five distinct stages of change: 1. Viewing compliance as opportunity. 2. Making value chains sustainable. 3. Designing sustainable products and services. 4. Developing new business models. 5. Creating next-practice platforms..Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Harvard Business School Publishing |
|---|---|
| Edisi | - |
| Subjek | Production planning Market research Management of change Sustainability management |
| ISBN/ISSN | 178012 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |