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Using gifts and trees to make recyclers of Indian consumers
A recent surge in the number of cellphones sold in emerging markets - coupled with consumers' relatively low environmental awareness - gives urgency to Nokia's newly launched effort to expand its worldwide phone-recycling initiatives. In an interview, Ambrish Bakaya, director of corporate affairs for Nokia India, answers various questions, such as: 1. Is it hard to persuade people to turn in their old phones? 2. How do you spread the word? 3. What kind of incentives do you offer?.Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Harvard Business School Publishing |
|---|---|
| Edisi | - |
| Subjek | Customer relations International Recycling Cellular telephones Manufacturers Initiatives |
| ISBN/ISSN | 178012 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |