Using gifts and trees to make recyclers of Indian consumers

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A recent surge in the number of cellphones sold in emerging markets - coupled with consumers' relatively low environmental awareness - gives urgency to Nokia's newly launched effort to expand its worldwide phone-recycling initiatives. In an interview, Ambrish Bakaya, director of corporate affairs for Nokia India, answers various questions, such as: 1. Is it hard to persuade people to turn in their old phones? 2. How do you spread the word? 3. What kind of incentives do you offer?.Printed journal

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Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

: Harvard Business School Publishing.,

Deskripsi Fisik

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Bahasa

ISBN/ISSN

178012

Klasifikasi

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Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Customer relations
International
Recycling
Cellular telephones
Manufacturers
Initiatives

Info Detail Spesifik

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Pernyataan Tanggungjawab

pa

Versi lain/terkait

Lampiran Berkas

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