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Inside Cisco's search for the next big idea
In the fall of 2007, Cisco Systems announced an external innovation competition called the I-Prize. Our goal was to find an idea that would spawn a new billion-dollar Cisco business. We believed that by opening ourselves to the wider world we could harvest ideas that had so far escaped our notice and in the process break free from company-centric ways of looking at technologies, markets, and ourselves. In the end, more than 2,500 innovators from 104 countries submitted some 1,200 distinct ideas. After a challenging process of winnowing and evaluation, we chose as the winner an idea for a sensor-enabled smart-electricity grid. This was not our first experience with crowdsourcing. The evaluation process was more labor-intensive than we'd anticipated. The I-Prize competition was not undertaken as a money-saving activity . We were looking for a novel innovation in which Cisco would make a significant long-term investment - and for which the idea owner would win a $250,000 prize. Here's how we did it..Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Harvard Business School Publishing |
|---|---|
| Edisi | - |
| Subjek | Product development Electronics industry Case studies Research & development R&D Contests |
| ISBN/ISSN | 178012 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |