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Kumar, V., Shah, Denish. (). Expanding the role of marketing: from customer equity to market capitalization . : American Marketing Association.

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Kumar, V., Shah, Denish. Expanding the role of marketing: from customer equity to market capitalization. : American Marketing Association, . Text.

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Kumar, V., Shah, Denish. Expanding the role of marketing: from customer equity to market capitalization. : American Marketing Association, . Text.

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Kumar, V., Shah, Denish. Expanding the role of marketing: from customer equity to market capitalization. : American Marketing Association, . Print.