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Ganesan, Shankar, Liu, Yong, Chen, Yubo. (). Does a firm's product-recall strategy affect its financial value? an examination of strategic alternatives during product-harm crises . : American Marketing Association.

Gaya Chicago

Ganesan, Shankar, Liu, Yong, Chen, Yubo. Does a firm's product-recall strategy affect its financial value? an examination of strategic alternatives during product-harm crises. : American Marketing Association, . Text.

Gaya MLA

Ganesan, Shankar, Liu, Yong, Chen, Yubo. Does a firm's product-recall strategy affect its financial value? an examination of strategic alternatives during product-harm crises. : American Marketing Association, . Text.

Gaya Turabian

Ganesan, Shankar, Liu, Yong, Chen, Yubo. Does a firm's product-recall strategy affect its financial value? an examination of strategic alternatives during product-harm crises. : American Marketing Association, . Print.