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How open innovation can help you cope in lean times
History shows that the companies that continue to invest in their innovative capabilities during tough economic times are those that fare best when growth returns. In a challenging business climate, focus is crucial. But companies face a real dilemma: how to maintain that focus and manage costs tightly while keeping growth options alive for the future. Deferring or canceling less promising initiatives that might have been pursued in good times allows a business to survive and eventually thrive again. Many companies give attention and resources only to the projects that are most likely to generate near-term profits, and they end up deciding quickly which initiatives fit best with the company's core business. It's a smart short-term strategy. The downside of rigorous prioritization, however, is that it halts many potentially promising projects at an early point in their development and leaves them stranded inside the company. Open innovation can play an important part in the solution. By breaking down traditional corporate boundaries, open innovation allows intellectual property, ideas, and people to flow freely both into and out of an organization. However, in lean economic times, it is the often overlooked inside-out aspect of open innovation that can best serve a company. Inside-out open innovation refers to processes whereby a business places some of its assets or projects outside its own walls. That not only saves much of the time and money being invested in those projects, but also can nurture new supplier and partner relationships, promote innovative ecosystems, and generate high-margin licensing income..Printed journal
Call Number | Location | Available |
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PSB lt.dasar - Pascasarjana | 1 |
Penerbit | Harvard Business School Publishing., |
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Edisi | - |
Subjek | Corporate Culture Innovations Models Managerial Skills |
ISBN/ISSN | 178012 |
Klasifikasi | - |
Deskripsi Fisik | - |
Info Detail Spesifik | - |
Other Version/Related | Tidak tersedia versi lain |
Lampiran Berkas | Tidak Ada Data |