Enterprise 2.0: how a connected workforce innovates

Deskripsi

Conversation with Andrew P. McAfee. Enterprise 2.0 tools--wikis, tags, Twitter and other microblogs, Google-style searches, and the like--are transforming companies' innovation processes, according to Andrew P. McAfee, a principal research scientist at the MIT Sloan School's Center for Digital Business, in Cambridge, Massachusetts, and the author of the forthcoming book Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges. In an interview, McAfee answers various questions, such as: 1. How do the new social technologies transform innovation efforts? 2. Does the use of Enterprise 2.0 technologies yield better ideas? Won't a company simply drown in bad ideas?. .Printed journal