An Organizational impression management perspective on the formation of corporate reputations

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An Organizational impression management perspective on the formation of corporate reputations

Highhouse, Scott - ; Brooks, Margaret E. - ; Gregarus, Gary - ;

Researchers have only recently turned their attention to the study of corporate reputation. As is characteristic of many early areas of management inquiry, the field is decidedly multidisciplinary and disconnected. This article selectively reviews reputation research conducted mainly during the past decade. A framework is proposed that views reputation from the perspective of organizational impression management. Corporations are viewed as social actors, intent on enhancing their respectability and impressiveness in the eyes of constituents..Printed journal

Ketersediaan

Call Number	Location	Available
	PSB lt.dasar - Pascasarjana	1

Penerbit	Southern Management Association.,
Edisi	-
Subjek	Corporate image Organization theory Public opinion studies Reputation management
ISBN/ISSN	1492063
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data