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That's our turf! identity domains and competitive dynamics

Reger, Rhonda K. - ; Livengood, R. Scott - ;

We examine the effects of organizational identity on the competitive dynamics of firms. Identity increases the awareness, motivation, and capability to respond to competitors' actions within the firm's identity domain, defined as cognitive competitive space that holds psychological value to a focal firm's management. Because of the psychological and motivational importance of a firm's identity, we predict the actions and reactions within an identity domain may not adhere to traditional economically-based explanations of managerial behavior..Printed journal


Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit: Academy of Management
Edisi-
SubjekCompetition
Psychological aspects
Management science
Corporate identity
studies
ISBN/ISSN3637424
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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