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That's our turf! identity domains and competitive dynamics

We examine the effects of organizational identity on the competitive dynamics of firms. Identity increases the awareness, motivation, and capability to respond to competitors' actions within the firm's identity domain, defined as cognitive competitive space that holds psychological value to a focal firm's management. Because of the psychological and motivational importance of a firm's identity, we predict the actions and reactions within an identity domain may not adhere to traditional economically-based explanations of managerial behavior..Printed journal

Ketersediaan

Call NumberLocationAvailable
PSB lt.dasar - Pascasarjana1
Penerbit Academy of Management.,
Edisi -
Subjek Competition
Psychological aspects
Management science
Corporate identity
studies
ISBN/ISSN 3637424
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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