Merambah Jalan Baru Pemasaran Melalui Jejaring Internet

Deskripsi

Business web (b-web) change most aspects of marketing. When customers participate in a b-web, everybody communicate ? in multiple directions ? and marketers can no longer control customer perceptions. The brand is no longer an image established through print and broadcast media; it functions as a measure of relationship capital. Customers gain new power. The seller, the hunter of old, becomes the hunted. Dynamic pricing challenges fixed prices. Buyers, not just sellers, establish prices. Rather than tout products, firms must build relationship capital via comprehensive communications strategies. B-web distinct systems of suppliers, distributors, commerce service providers, infrastructure providers, and customers that use the Internet for their primary business communication and transaction..Printed journal