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Customer Relationship Management: Pengembangan Memakai Konsep-konsep di Pemasaran
The concept of customer relationship management (CRM) has been recognized since early 1990s in the management literature and business practice. Despite its popularity, there is a gap between CRM vision, concept and framework for the implementation, causes the majority of the users fail to gain the benefit. Based on concepts in marketing, this article develop CRM in which initialy initiated by information technology to be more comprehensive, implementable and usefull..Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| MUI4003 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | : Lembaga Manajemen Fakultas Ekonomi Universitas Indonesia |
|---|---|
| Edisi | - |
| Subjek | Marketing Market Driven Customer relationship management (CRM) customer centric organization |
| ISBN/ISSN | 3029859 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |