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Customer Relationship Management: Pengembangan Memakai Konsep-konsep di Pemasaran

The concept of customer relationship management (CRM) has been recognized since early 1990s in the management literature and business practice. Despite its popularity, there is a gap between CRM vision, concept and framework for the implementation, causes the majority of the users fail to gain the benefit. Based on concepts in marketing, this article develop CRM in which initialy initiated by information technology to be more comprehensive, implementable and usefull..Printed journal

Ketersediaan

Call NumberLocationAvailable
MUI4003PSB lt.dasar - Pascasarjana1
Penerbit Lembaga Manajemen Fakultas Ekonomi Universitas Indonesia.,
Edisi -
Subjek Marketing
Market Driven
Customer relationship management (CRM)
customer centric organization
ISBN/ISSN 3029859
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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