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Neurostrategy

Brain research has contributed to economics, marketing, law, and other fields. Does strategic management need neuroscience? This paper examines the potential contributions of brain research to strategic management research and practice. The paper discusses the aims and methods of neuroscience, its strengths and limitations in social and economic research, and its potential contributions to strategy. The paper identifies specific research questions at the intersection of strategy and neuroscience and appraises the prospects for substantive collaborations between neuroscientists and scholars in strategic management.

Ketersediaan

Call NumberLocationAvailable
SMJ3213PSB lt.dasar - Pascasarjana1
Penerbit USA Strategic Management Society.,
Edisi Vol. 32 Issue 13, Dec 2011
Subjek Strategic management
Neurosciences
studies
Brain research
ISBN/ISSN 10970266
Klasifikasi NONE
Deskripsi Fisik 1523 p.
Info Detail Spesifik Strategic Management Journal
Other Version/Related Tidak tersedia versi lain
Lampiran Berkas Tidak Ada Data