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Neurostrategy

Brain research has contributed to economics, marketing, law, and other fields. Does strategic management need neuroscience? This paper examines the potential contributions of brain research to strategic management research and practice. The paper discusses the aims and methods of neuroscience, its strengths and limitations in social and economic research, and its potential contributions to strategy. The paper identifies specific research questions at the intersection of strategy and neuroscience and appraises the prospects for substantive collaborations between neuroscientists and scholars in strategic management.

Ketersediaan

Call NumberLocationAvailable
SMJ3213PSB lt.dasar - Pascasarjana1
PenerbitUSA: Strategic Management Society
EdisiVol. 32 Issue 13, Dec 2011
SubjekStrategic management
Neurosciences
studies
Brain research
ISBN/ISSN10970266
KlasifikasiNONE
Deskripsi Fisik1523 p.
Info Detail SpesifikStrategic Management Journal
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data