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Insecure advantage? markets for technology and the value of resources for entrepreneurial ventures

We study how the impact of capabilities for performance is contingent upon the environment. Using a novel dataset of information security start-ups, we study how markets for technology change the relative impact of technology and marketing capabilities on performance. Since internal technical effort enables firms to generate technology inputs instead of acquiring them from the market (substitute), a greater supply of technology diminishes the importance of technical ability as a source of competitive advantage. Moreover, since marketing capability complements technology inputs, a greater supply of technology enhances the impact of marketing capability on performance..Printed journal

Ketersediaan

Call NumberLocationAvailable
SMJ3303PSB lt.dasar - Pascasarjana1
Penerbit Wiley Periodicals.,
Edisi -
Subjek Comparative advantage
Core Competencies
studies
Startups
High tech industries
ISBN/ISSN 1432095
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
Other Version/Related Tidak tersedia versi lain
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