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Strategy, location, and the conceptual metamorphosis of the MNE
As stated in the Global Strategy Journal vision statement, ?the essence of global strategy is an expansive world vision that considers the possibilities of every location as a market and as a source of competitive advantage, both alone and when integrated with the rest of the firm.? Echoing John Dunning's latest thoughts on receiving the JIBS 2008 Decade Award, we assess that indeed ?the L component of the OLI paradigm (has) become an increasingly important determinant of the scope, pattern, form, and growth of MNE activity? (Dunning, 2009: 26). The importance of location issues in global strategy is reflected in numerous articles included in the inaugural issues of this journal. Although the multinational enterprise (MNE), because of its multinational nature, has been studied in relation to location issues at least since Vernon (1966), in more recent approaches researchers have substantially changed their attitudes toward local environments, and their characteristics and interactions with companies' strategies. In fact, while traditional approaches view MNEs as driven by parent companies setting up foreign subsidiaries to strengthen their market position and exploit their existing competencies to appropriate the maximum economic rent (Hymer, 1960), in the last few decades, there has been a growing awareness among scholars that MNEs also use their multinational networks to augment their competitive advantages and/or create new advantages (Bartlett and Ghoshal, 1989; Cantwell, 1995). What is increasingly driving the global expansion of firms' activities is their need to create and obtain new competencies; it is not just raw material extraction and foreign sales that propel companies into the international arena any more. Thus, MNEs can no longer be seen as agents of unidirectional transfer of knowledge to local subsidiaries and local contexts. Instead, they should be viewed as being driven by a need to develop technology and knowledge that is met by leveraging their presence in foreign locations to generate internationally coordinated learning processes..Printed journal
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| GSJ0101/02 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | Strategic Management Society., |
|---|---|
| Edisi | - |
| Subjek | Location behavior Location capabilities Subsidiaries\' evolution Global competitive advantage |
| ISBN/ISSN | 20425791 |
| Klasifikasi | - |
| Deskripsi Fisik | - |
| Info Detail Spesifik | - |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |