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The Role of Territorial Coverage and Product Diversification in the Multinationality-Performance Relationship
This article introduces additional fine-grained distinctions to the study of the multinationality-performance relationship, such as territorial coverage and product diversification. It shows that the territorial scope covered by the firm makes a substantial difference to the relationship between multinationality and performance. In addition, the effect of multinationality on performance can sometimes be outweighed by product diversification. The path of international expansion is a much more complex process than is shown by existing studies. The results of this study suggest three generic strategies for international expansion with which an MNE can increase its performance.
Ketersediaan
| Call Number | Location | Available |
|---|---|---|
| GSJ0202 | PSB lt.dasar - Pascasarjana | 1 |
| Penerbit | USA: Strategic Management Society 2012 |
|---|---|
| Edisi | Vol. 2 No. 2, May 2012 |
| Subjek | Performance International expansion Multinationality Role of product diversification Territorial coverage |
| ISBN/ISSN | 20425791 |
| Klasifikasi | NONE |
| Deskripsi Fisik | 152 p. |
| Info Detail Spesifik | Global Strategy Journal |
| Other Version/Related | Tidak tersedia versi lain |
| Lampiran Berkas | Tidak Ada Data |