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The Role of territorial coverage and product diversification in the multinationality-performance relationship

This article introduces additional fine-grained distinctions to the study of the multinationality-performance relationship, such as territorial coverage and product diversification. It shows that the territorial scope covered by the firm makes a substantial difference to the relationship between multinationality and performance. In addition, the effect of multinationality on performance can sometimes be outweighed by product diversification. The path of international expansion is a much more complex process than is shown by existing studies. The results of this study suggest three generic strategies for international expansion with which an MNE can increase its performance..Printed journal

Ketersediaan

Call NumberLocationAvailable
GSJ0202PSB lt.dasar - Pascasarjana1
Penerbit Strategic Management Society.,
Edisi -
Subjek Performance
International expansion
Multinationality
Role of product diversification
Territorial coverage
ISBN/ISSN 20425791
Klasifikasi -
Deskripsi Fisik -
Info Detail Spesifik -
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