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Response to Vuori and Vuori's commentary on ?Heuristics in the strategy context?

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We recently introduced a research program on how firms can effectively capture fleeting opportunities using heuristics. Heuristics, we advocate, are the essence of strategy, especially in unpredictable markets where opportunities are often numerous, fast moving, and uncertain. Our emphasis on heuristics invites comparison with prominent research programs in cognitive psychology. We address this opportunity by comparing our ?simple rules? heuristics approach with ?heuristics-and-biases? and ?fast-and-frugal? heuristics research. Collectively, the three approaches offer a rich understanding of heuristics. .Printed Journal, baca ditempat

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Ketersediaan

Call Number	Location	Available
SMJ3511	PSB lt.dasar - Pascasarjana	1

Penerbit	Wiley Periodicals.,
Edisi	-
Subjek	and FAST Heuristics Opportunity capture Biases Simple rules frugal heuristics
ISBN/ISSN	1432095
Klasifikasi	-
Deskripsi Fisik	-
Info Detail Spesifik	-
Other Version/Related	Tidak tersedia versi lain
Lampiran Berkas	Tidak Ada Data