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Response to Vuori and Vuori's commentary on ?Heuristics in the strategy context?

Eisenhardt, Kathleen M. - ; Bingham, Christopher B. - ;

We recently introduced a research program on how firms can effectively capture fleeting opportunities using heuristics. Heuristics, we advocate, are the essence of strategy, especially in unpredictable markets where opportunities are often numerous, fast moving, and uncertain. Our emphasis on heuristics invites comparison with prominent research programs in cognitive psychology. We address this opportunity by comparing our ?simple rules? heuristics approach with ?heuristics-and-biases? and ?fast-and-frugal? heuristics research. Collectively, the three approaches offer a rich understanding of heuristics. .Printed Journal, baca ditempat


Ketersediaan

Call NumberLocationAvailable
SMJ3511PSB lt.dasar - Pascasarjana1
Penerbit: Wiley Periodicals
Edisi-
Subjekand
FAST
Heuristics
Opportunity capture
Biases
Simple rules
frugal heuristics
ISBN/ISSN1432095
Klasifikasi-
Deskripsi Fisik-
Info Detail Spesifik-
Other Version/RelatedTidak tersedia versi lain
Lampiran BerkasTidak Ada Data

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